Overview
Krafft Manfred, Mantrala Murali K
Publication type
Chapter in Book
Peer reviewed
No
Publication status
Published
Year
2006
Book title
Retailing in the 21st Century – Current and Future Trends
Editor
Krafft Manfred, Mantrala Murali K
Start page
1
End page
12
Pages range
1-12
Publisher
Springer Verlag
Place
Berlin et al.