The Effect of Stimuli Presentation on Customers` Preferences and Sales Shares for Innovative Products
Backhaus K, Stadie E, Schmidt T
Publication type
Forschungsartikel in Sammelband (Konferenz)
Publication status
Published
Year
2000
Conference
Marketing in the New Millennium, Proceedings of the 29th EMAC Conference
Venue
Rotterdam
Start page
136
Language
English