It's All in the Mix - How Music and Light Affect Shoppers' In-Store Behavior

Allendorf Julian F., Kroschke Mirja, Krafft Manfred

Abstract


Keywords

Shopper Marketing; Music; Light; Sensory Aspects; Purchase Behavior; Congruency; Interactions

Cite as

Allendorf, J. F., Kroschke, M., & Krafft, M. (2018). It's All in the Mix — How Music and Light Affect Shoppers' In-Store Behavior. In Academy, o. M. S. (Ed.), Proceedings of 46th Academy of Marketing Science (AMS) Conference (pp. 1–2). New Orleans, LA: Selbstverlag — Eigenverlag.

Details

Publication type
Research article in proceedings (conference)

Peer reviewed
Yes

Publication status
Published

Year
2018

Conference
46th Academy of Marketing Science (AMS) Conference

Venue
New Orleans, LA

Book title
Proceedings of 46th Academy of Marketing Science (AMS) Conference

Editor
Academy of Marketing Science

Start page
1

End page
2

Publisher
Selbstverlag / Eigenverlag

Place
New Orleans, LA

Language
English