Instrumente, absatzpolitische
Meffert Heribert
Publication type
Forschungsartikel (Buchbeitrag)
Peer reviewed
Yes
Publication status
Published
Year
1974
Book title
Handwörterbuch der Absatzwirtschaft
Editor
Tietz Bruno
Pages range
887-896
Publisher
Schäffer-Poeschel
Place
Stuttgart
Language
German