Shopping motivation moderates the impact of music-induced arousal on pleasure during shopping trips
Cite as
Pallas, F., & Büttner, O. (2009). Shopping motivation moderates the impact of music-induced arousal on pleasure during shopping trips. In Proceedings of the 38th European Marketing Academy Conference, Nantes.Details
Publication type
Research article in proceedings (conference)
Peer reviewed
Yes
Publication status
Published
Year
2009
Conference
38th European Marketing Academy Conference
Venue
Nantes
Book title
Marketing and the Core Disciplines: Rediscovering References?
Language
English