Erklärungsbeitrag der Attributionstheorie für das Kundenmanagement im Handel
Pick, D.; Krafft, M.
Abstract
Publication type
Research article (book contribution)
Publication status
Published
Year
2007
Book title
Handelsforschung
Editor
Trommsdorff, V.
Start page
343
End page
359
Publisher
Kohlhammer
Place
Stuttgart