Linking Customer Metrics to Shareholder Value
Cite as
Wiesel, T., & Skiera, B. (2005). Linking Customer Metrics to Shareholder Value. In Proceedings of the International Workshop on CRM: Data Mining Meets Marketing, New York, USA. (accepted / in press (not yet published))Details
Publication type
Research article in proceedings (conference)
Peer reviewed
Yes
Publication status
accepted / in press (not yet published)
Year
2005
Conference
International Workshop on CRM: Data Mining Meets Marketing
Venue
New York, USA
Language
English