Information (Data) Exchanges and Privacy Issues between Customers and Retailers: A Theoretical Framework and Research Agenda

Kroschke M, Krafft M, Murphy P

Cite as

Kroschke, M., Krafft, M., & Murphy, P. (2019). Information (Data) Exchanges and Privacy Issues between Customers and Retailers: A Theoretical Framework and Research Agenda. In Proceedings of the Thought Leaders’ Conference on Privacy in Marketing, Florence, Italy.

Details

Publication type
Research article in proceedings (conference)

Peer reviewed
Yes

Publication status
Published

Year
2019

Conference
Thought Leaders’ Conference on Privacy in Marketing

Venue
Florence, Italy

Language
English