Der Einsatz von Customer Relationship Management zur Steuerung von Kundenzufriedenheit

Götz Oliver, Hoyer Wayne D., Krafft Manfred, Reinartz Werner J.



Publication type
Research article (book contribution)

Peer reviewed
No

Publication status
Published

Year
2016

Book title
Kundenzufriedenheit: Konzepte – Methoden – Erfahrungen

Editor
Homburg Christian

Pages range
349-376

Edition
9

Publisher
Springer Gabler

Language
German