Der Einsatz von Customer Relationship Management zur Steuerung von Kundenzufriedenheit
Götz Oliver, Hoyer Wayne D., Krafft Manfred, Reinartz Werner J.
Publication type
Research article (book contribution)
Peer reviewed
No
Publication status
Published
Year
2016
Book title
Kundenzufriedenheit: Konzepte – Methoden – Erfahrungen
Editor
Homburg Christian
Pages range
349-376
Edition
9
Publisher
Springer Gabler
Language
German