Produktinnovation und Marketing

Meffert Heribert

Cite as

Meffert, H. (1972). Produktinnovation und Marketing. In Schmitt-Grohe, J. (Ed.), Produktinnovation (pp. 19–24). Wiesbaden.

Details

Publication type
Research article (book contribution)

Peer reviewed
Yes

Publication status
Published

Year
1972

Book title
Produktinnovation

Editor
Schmitt-Grohe Jochen

Start page
19

End page
24

Place
Wiesbaden

Language
German