Integration von Marketing und Vertrieb

Krafft Manfred, Haase Kerstin



Publication type
Chapter in Book

Peer reviewed
Yes

Publication status
Published

Year
2004

Book title
Exzellenz in Markenmanagement und Vertrieb

Editor
Ahlert, Dieter

Pages range
89-100

Publisher
Gabler

Place
Wiesbaden