Integration von Marketing und Vertrieb
Krafft Manfred, Haase Kerstin
Publication type
Research article (book contribution)
Peer reviewed
Yes
Publication status
Published
Year
2004
Book title
Exzellenz in Markenmanagement und Vertrieb
Editor
Ahlert, Dieter
Pages range
89-100
Publisher
Gabler
Place
Wiesbaden
Language
German