How Ongoing Relationships Facilitate Buyer-Seller Negotiation Processes and Outcomes

Geiger, Igmar; Wilken, Robert; Backhaus, Klaus



Publication type
Chapter in Book

Peer reviewed
No

Publication status
Published

Year
2015

Book title
Kundenintegration und Leistungslehre

Editor
Fließ, S.; Haase, M.; Jacob, F.; Ehret, M.

Pages range
369-389

Language
English