Challenges and Opportunities for Marketing Scholars in Times of the Fourth Industrial Revolution
Cite as
Krafft, M., Sajtos, L., & Haenlein, M. (2020). Challenges and Opportunities for Marketing Scholars in Times of the Fourth Industrial Revolution. Journal of Interactive Marketing, 51, 1–8.Details
Publication type
Research article (journal)
Peer reviewed
Yes
Publication status
Published
Year
2020
Journal
Journal of Interactive Marketing
Volume
51
Start page
1
End page
8
Language
English
ISSN
1094-9968
DOI