Customer Relationship Management öffentlicher und privater TV-Sender

Krafft Manfred, Götz Oliver



Publication type
Chapter in Book

Peer reviewed
Yes

Publication status
Published

Year
2003

Book title
Handbuch Medien- und Multimediamanagement

Editor
Wirtz Bernd W.

Start page
337

End page
363

Pages range
337-363

Publisher
Gabler Verlag

Place
Wiesbaden