Marketing heute und morgen - Entwicklungstendenzen in Theorie und Praxis
Meffert Heribert
Publication type
Book (edited collection)
Peer reviewed
Yes
Publication status
Published
Year
1975
Journal
Absatzwirtschaft
Editor
Meffert Heribert
Pages range
64-70
Publisher
Springer Gabler
Place
Wiesbaden
Language
German