Pay-What-You-Want as a Participative Pricing Mechanism in Online Services
Cite as
Roggentin, A. S. (2018). Pay-What-You-Want as a Participative Pricing Mechanism in Online Services. In Proceedings of the 2018 Global Marketing Conference (Doctoral Colloquium), Tokio, Japan. (accepted / in press (not yet published))Details
Publication type
Research article in proceedings (conference)
Peer reviewed
Yes
Publication status
accepted / in press (not yet published)
Year
2018
Conference
2018 Global Marketing Conference (Doctoral Colloquium)
Venue
Tokio, Japan
Language
English