On Your Wavelength? - The Interaction of Music and Light and its Effect on Customers' In-Store Perceptions and Actual Behavior

Allendorf Julian F., Bues Mirja, Krafft Manfred



Publication type
Conference Paper

Peer reviewed
Yes

Publication status
Accepted

Year
2017

Conference
Wharton School Baker Retailing Center Conference on “Consumer Response to the Evolving Retailing Landscape”

Venue
Philadelphia, PA, USA