On Your Wavelength? - The Interaction of Music and Light and its Effect on Customers' In-Store Perceptions and Actual Behavior
Allendorf Julian F., Bues Mirja, Krafft Manfred
Publication type
Conference Paper
Peer reviewed
Yes
Publication status
Accepted
Year
2017
Conference
Wharton School Baker Retailing Center Conference on “Consumer Response to the Evolving Retailing Landscape”
Venue
Philadelphia, PA, USA