On Your Wavelength? - The Interaction of Music and Light and its Effect on Customers' In-Store Perceptions and Actual Behavior
Allendorf Julian F., Bues Mirja, Krafft Manfred
Publication type
Research article in proceedings (conference)
Peer reviewed
Yes
Publication status
accepted / in press (not yet published)
Year
2017
Conference
Wharton School Baker Retailing Center Conference on “Consumer Response to the Evolving Retailing Landscape”
Venue
Philadelphia, PA, USA
Language
English