Investitionsgütermarketing

Backhaus K

Cite as

Backhaus, K. (1989). Investitionsgütermarketing. In Handbuch des Marketing (pp. 699–723). München: Beck Verlag.

Details

Publication type
Research article (book contribution)

Publication status
Published

Year
1989

Book title
Handbuch des Marketing

Start page
699

End page
723

Publisher
Beck Verlag

Place
München

Language
German