Auswirkungen der Multimedia-Kommunikation auf das Marketing
Meffert Heribert
Publication type
Research article (book contribution)
Peer reviewed
Yes
Publication status
Published
Year
1998
Book title
Universität und Praxis
Editor
Spoun Sascha, Müller-Möhl Ernst, Jann Roger
Pages range
469-495
Place
Zürich
Language
German