Auswirkungen der Multimedia-Kommunikation auf das Marketing

Meffert Heribert



Publication type
Research article (book contribution)

Peer reviewed
Yes

Publication status
Published

Year
1998

Book title
Universität und Praxis

Editor
Spoun Sascha, Müller-Möhl Ernst, Jann Roger

Pages range
469-495

Place
Zürich

Language
German