Multi-Tier Loyalty Programs to Stimulate Customer Engagement

Bijmolt Tammo H.A., Krafft Manfred, Sese F. Javier, Viswanathan Vijay



Publication type
Chapter in Book

Peer reviewed
Yes

Publication status
Published

Year
2018

Book title
Customer Engagement Marketing

Editor
Palmatier Robert, Kumar V., Harmeling Colleen

Start page
119

End page
139

Pages range
119-139

Publisher
Palgrave Macmillan

ISBN
978-3-319-61984-2