Multi-Tier Loyalty Programs to Stimulate Customer Engagement
Bijmolt Tammo H.A., Krafft Manfred, Sese F. Javier, Viswanathan Vijay
Publication type
Forschungsartikel (Buchbeitrag)
Peer reviewed
Yes
Publication status
Published
Year
2018
Book title
Customer Engagement Marketing
Editor
Palmatier Robert, Kumar V., Harmeling Colleen
Start page
119
End page
139
Publisher
Palgrave Macmillan
Language
English
ISBN
978-3-319-61984-2