Multi-Tier Loyalty Programs to Stimulate Customer Engagement
Bijmolt Tammo H.A., Krafft Manfred, Sese F. Javier, Viswanathan Vijay
Publication type
Chapter in Book
Peer reviewed
Yes
Publication status
Published
Year
2018
Book title
Customer Engagement Marketing
Editor
Palmatier Robert, Kumar V., Harmeling Colleen
Start page
119
End page
139
Pages range
119-139
Publisher
Palgrave Macmillan
ISBN
978-3-319-61984-2