Multi-Tier Loyalty Programs to Stimulate Customer Engagement

Bijmolt Tammo H.A., Krafft Manfred, Sese F. Javier, Viswanathan Vijay

Cite as

Bijmolt, T. H., Krafft, M., Sese, F. J., & Viswanathan, V. (2018). Multi-Tier Loyalty Programs to Stimulate Customer Engagement. In Palmatier, R., Kumar, V., & Harmeling, C. (Eds.), Customer Engagement Marketing (pp. 119–139). Palgrave Macmillan.

Details

Publication type
Research article (book contribution)

Peer reviewed
Yes

Publication status
Published

Year
2018

Book title
Customer Engagement Marketing

Editor
Palmatier Robert, Kumar V., Harmeling Colleen

Start page
119

End page
139

Publisher
Palgrave Macmillan

Language
English

ISBN
978-3-319-61984-2