Konsumgütermarketing: Vom Massen- zum Individualmarketing

Meffert Heribert

Cite as

Meffert, H. (2002). Konsumgütermarketing: Vom Massen- zum Individualmarketing. Frankfurter Allgemeine Zeitung, 87, 25.

Details

Publication type
Research article (journal)

Peer reviewed
Yes

Publication status
Published

Year
2002

Journal
Frankfurter Allgemeine Zeitung

Volume
87

Pages range
25

Language
German