Strategic Marketing – Creating Philantropic Brand Identity
Meffert Heribert
Publication type
Forschungsartikel (Buchbeitrag)
Peer reviewed
Yes
Publication status
Published
Year
2006
Book title
Effectiveness, Efficiency and Accountability in Philantrophy
Editor
Bertelsmann Stiftung
Pages range
57-70
Place
Gütersloh
Language
English