How to Manage a Party Brand: Empirical Perspectives on Electoral Probability and Internal Conflict
Schneider Helmut, Ferié Frederik
Publication type
Forschungsartikel (Zeitschrift)
Peer reviewed
Yes
Publication status
Published
Year
2015
Journal
Journal of Political Marketing
Volume
14
Issue
1-2
Pages range
64-95
Language
English
ISSN
1537-7857
DOI