Tracking Customer Equity

Wiesel T., Skiera B.

Cite as

Wiesel, T., & Skiera, B. (2006). Tracking Customer Equity. In Proceedings of the INFORMS Marketing Science Conference 2006, Pittsburgh, USA. (accepted / in press (not yet published))

Details

Publication type
Research article in proceedings (conference)

Peer reviewed
Yes

Publication status
accepted / in press (not yet published)

Year
2006

Conference
INFORMS Marketing Science Conference 2006

Venue
Pittsburgh, USA

Language
English