Strategisches Vertriebsmanagement

Backaus Klaus, Budt Michael, Neun Harald



Publication type
Chapter in Book

Peer reviewed
No

Publication status
Published

Year
2011

Book title
Handbuch Vertriebsmanagement - Strategie - Führung - Informationsmanagement - CRM

Editor
Homburg Christian, Wieseke Jan

Start page
35

End page
55

Publisher
Gabler

Place
Wiesbaden

Language
German

ISBN
978-3-8349-1977-9