Marketing’s Profit Impact: Quantifying Online and Offline Funnel Progression
Wiesel T., Pauwels K., Arts J.
Publication type
Forschungsartikel in Sammelband (Konferenz)
Peer reviewed
Yes
Publication status
accepted / in press (not yet published)
Year
2010
Conference
INFORMS Marketing Science Conference 2010
Venue
Köln, Deutschland
Language
English