Geschäftstypenwahl im B2B-Bereich
Backhaus Klaus
Publication type
Research article (book contribution)
Peer reviewed
No
Publication status
Published
Year
2015
Book title
Entrepreneurial Marketing
Editor
Freiling Jörg, Kollmann Tobias
Pages range
277-298
Edition
2
Publisher
Springer Gabler
Place
Wiesbaden
Language
German