Geschäftstypenwahl im B2B-Bereich

Backhaus Klaus

Cite as

Backhaus, K. (2015). Geschäftstypenwahl im B2B-Bereich. In Freiling, J., & Kollmann, T. (Eds.), Entrepreneurial Marketing (2nd ed., pp. 277–298). Wiesbaden: Springer Gabler.

Details

Publication type
Research article (book contribution)

Peer reviewed
No

Publication status
Published

Year
2015

Book title
Entrepreneurial Marketing

Editor
Freiling Jörg, Kollmann Tobias

Start page
277

End page
298

Edition
2

Publisher
Springer Gabler

Place
Wiesbaden

Language
German