Executive Summaries

Krafft Manfred, Reinartz Werner, Dellaert Benedict, Kumar Vibhore, Varadarajan Rajan



Publication type
Research article (journal)

Peer reviewed
Yes

Publication status
Published

Year
2011

Journal
Journal of Retailing

Volume
87. Jg.

Pages range
S. 1-3

Language
English

ISSN
0022-4359