Käuferverhalten

Meffert Heribert, Freter Hermann

Cite as

Meffert, H., & Freter, H. (1974). Käuferverhalten. In Verlag, M. I. (Ed.), Marketingenzyklopädie (2nd ed., pp. 545–561). München.

Details

Publication type
Research article (book contribution)

Peer reviewed
Yes

Publication status
Published

Year
1974

Book title
Marketingenzyklopädie

Editor
Verlag Moderne Industrie

Start page
545

End page
561

Edition
2

Place
München

Language
German