A Reply to the Commentaries on "Business-to-Business Marketing Textbooks: A Comparative Review"
Cite as
Backhaus, K., Mell, B., & Sabel, T. (2007). A Reply to the Commentaries on "Business-to-Business Marketing Textbooks: A Comparative Review". Journal of Business-to-Business Marketing, 14(4), 99–105.Details
Publication type
Research article (journal)
Publication status
Published
Year
2007
Journal
Journal of Business-to-Business Marketing
Volume
14
Issue
4
Start page
99
End page
105
Language
English
ISSN
1051-712X