A Reply to the Commentaries on "Business-to-Business Marketing Textbooks: A Comparative Review" | Marketing Center Münster

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A Reply to the Commentaries on "Business-to-Business Marketing Textbooks: A Comparative Review"

Backhaus K, Mell B, Sabel T

Publication type

Research article (journal)

Publication status

Published

Year

2007

Journal

Journal of Business-to-Business Marketing

Volume

14

Issue

4

Start page

99

End page

105

Language

English

ISSN

1051-712X