Who’s to Blame?! The Mediating Effect of Blame Attributions on Consumers’ Emotional and Behavioral Outcomes
Cite as
Saarbeck, S., & Pallas, F. (2011). Who’s to Blame?! The Mediating Effect of Blame Attributions on Consumers’ Emotional and Behavioral Outcomes. In Proceedings of the 40th European Marketing Academy Conference, Ljubljana.Details
Publication type
Research article in proceedings (conference)
Peer reviewed
Yes
Publication status
Published
Year
2011
Conference
40th European Marketing Academy Conference
Venue
Ljubljana
Book title
The Day After – Inspiration, Innovation, Implementation
Language
English