Marketing

Meffert Heribert

Cite as

Meffert, H. (1984). Marketing. In Dummer, W. (Ed.), Management-Enzyklopädie (pp. 486–508). München.

Details

Publication type
Research article (book contribution)

Peer reviewed
Yes

Publication status
Published

Year
1984

Book title
Management-Enzyklopädie

Editor
Dummer Wolfgang

Start page
486

End page
508

Place
München

Language
German