Computergestützte Marketing-Informationssysteme und Marketingmodelle

Meffert Heribert

Cite as

Meffert, H. (1974). Computergestützte Marketing-Informationssysteme und Marketingmodelle. In Hansen, H. R. (Ed.), Computergestützte Marketingplanung (pp. 12–31). München.

Details

Publication type
Research article (book contribution)

Peer reviewed
Yes

Publication status
Published

Year
1974

Book title
Computergestützte Marketingplanung

Editor
Hansen Hans Robert

Start page
12

End page
31

Place
München

Language
German