In-store Mobile Marketing-Kommunikation: Empirische Analysen von Determinanten aus Konsumentensicht
Stafflage Marcel
Publication type
Research article (book contribution)
Peer reviewed
Yes
Publication status
Published
Year
2015
Book title
Kundenmanagement & Electronic Commerce
Editor
Krafft Manfred
Start page
1
End page
336
Publisher
Springer Gabler
Language
German