In-store Mobile Marketing-Kommunikation: Empirische Analysen von Determinanten aus Konsumentensicht

Stafflage Marcel



Publication type
Chapter in Book

Peer reviewed
Yes

Publication status
Published

Year
2015

Book title
Kundenmanagement & Electronic Commerce

Editor
Krafft Manfred

Start page
1

End page
336

Pages range
336

Publisher
Springer Gabler