In-store Mobile Marketing-Kommunikation: Empirische Analysen von Determinanten aus Konsumentensicht

Stafflage Marcel

Cite as

Stafflage, M. (2015). In-store Mobile Marketing-Kommunikation: Empirische Analysen von Determinanten aus Konsumentensicht. In Krafft, M. (Ed.), Kundenmanagement & Electronic Commerce (pp. 1–336). Springer Gabler.

Details

Publication type
Research article (book contribution)

Peer reviewed
Yes

Publication status
Published

Year
2015

Book title
Kundenmanagement & Electronic Commerce

Editor
Krafft Manfred

Start page
1

End page
336

Publisher
Springer Gabler

Language
German