Markenmigration

Backhaus K, König U, Bieling M

Cite as

Backhaus, K., König, U., & Bieling, M. (2016). Markenmigration. In Esch, F. (Ed.), Handbuch Markenführung (pp. 1–19).

Details

Publication type
Research article (book contribution)

Peer reviewed
No

Publication status
Published

Year
2016

Book title
Handbuch Markenführung

Editor
Esch F

Start page
1

End page
19

Language
German