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Industrial Marketing - A German-American Perspective

Keywords

Industrial marketing; Research Germany

Cite as

Backhaus, K., & Wilson, D. (Eds.) (1986). Industrial Marketing — A German-American Perspective. Berlin, New York: Springer Verlag.

Details

Publication type

Book (edited collection)

Publication status

Published

Year

1986

Editor

Backhaus K, Wilson DT

Number of pages

373

Publisher

Springer Verlag

Place

Berlin, New York

Language

English

ISBN

3540161147