Integratives Markencontrolling auf Basis des Balanced Scorecard-Ansatzes

Meffert Heribert, Koers Martin



Publication type
Research article (book contribution)

Peer reviewed
Yes

Publication status
Published

Year
2001

Book title
Handbuch Marketingcontrolling - Marketing als Motor von Wachstum und Erfolg

Editor
Reinecke Sven, Tomczak Torsten, Geis Gerold

Pages range
292-320

Place
Thexis

Language
German