Integratives Markencontrolling auf Basis des Balanced Scorecard-Ansatzes
Meffert Heribert, Koers Martin
Publication type
Research article (book contribution)
Peer reviewed
Yes
Publication status
Published
Year
2001
Book title
Handbuch Marketingcontrolling - Marketing als Motor von Wachstum und Erfolg
Editor
Reinecke Sven, Tomczak Torsten, Geis Gerold
Start page
292
End page
320
Place
Thexis
Language
German