Customer Lifetime Value and Customer Equity Models Using Company-reported Summary Data

Wiesel T., Skiera B., Villanueva J.


Publication type
Article in Journal

Peer reviewed
Yes

Publication status
Published

Year
2011

Journal
Journal of Interactive Marketing

Volume
25

Issue
1

Start page
20

End page
22

Pages range
20-22

Language
English

ISSN
1520-6653

DOI
https://doi.org/10.1016/j.intmar.2010.12.003

Full text
http://www.scopus.com/

Affiliation
IESE Business School; Rijksuniversiteit Groningen