Customer Lifetime Value and Customer Equity Models Using Company-reported Summary Data
Wiesel T., Skiera B., Villanueva J.
Publication type
Article in Journal
Peer reviewed
Yes
Publication status
Published
Year
2011
Journal
Journal of Interactive Marketing
Volume
25
Issue
1
Start page
20
End page
22
Pages range
20-22
Language
English
ISSN
1520-6653
DOI
Full text
Affiliation
IESE Business School; Rijksuniversiteit Groningen