Customer Lifetime Value and Customer Equity Models Using Company-reported Summary Data

Wiesel T., Skiera B., Villanueva J.

Cite as

Wiesel, T., Skiera, B., & Villanueva, J. (2011). Customer Lifetime Value and Customer Equity Models Using Company-reported Summary Data. Journal of Interactive Marketing, 25(1), 20–22.

Details

Publication type
Research article (journal)

Peer reviewed
Yes

Publication status
Published

Year
2011

Journal
Journal of Interactive Marketing

Volume
25

Issue
1

Start page
20

End page
22

Language
English

ISSN
1520-6653

DOI
https://doi.org/10.1016/j.intmar.2010.12.003

Full text
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