Benchmarking

Krafft Manfred

Cite as

Krafft, M. (1999). Benchmarking. In Albers, S., Hassmann, V., Somm, F., & Tomczak, T. (Eds.), Verkauf: Kundenmanagement, Vertriebssteuerung, e-Commerce (pp. 1–17). Wiesbaden: Gabler.

Details

Publication type
Research article (book contribution)

Peer reviewed
Yes

Publication status
Published

Year
1999

Book title
Verkauf: Kundenmanagement, Vertriebssteuerung, e-Commerce

Editor
Albers Sönke, Hassmann Volker, Somm Felix, Tomczak Torsten

Start page
1

End page
17

Publisher
Gabler

Place
Wiesbaden

Language
German