Online Shopping Cart Abandonment – Consumer Motives and Effective Countermeasures
Allendorf Julian F., Kroschke Mirja, Krafft Manfred
Publication type
Forschungsartikel in Sammelband (Konferenz)
Peer reviewed
Yes
Publication status
accepted / in press (not yet published)
Year
2018
Conference
2018 Global Marketing Conference
Venue
Tokyo, Japan
Language
English