Online Shopping Cart Abandonment – Consumer Motives and Effective Countermeasures

Allendorf, Julian F.; Kroschke, Mirja; Krafft, Manfred

Keywords

Shopping cart abandonment; countermeasures; Motives; online retailing

Cite as

Allendorf, J. F., Kroschke, M., & Krafft, M. (2018). Online Shopping Cart Abandonment — Consumer Motives and Effective Countermeasures. In Global, A. o. M. a. M. A. (. (Ed.), Proceedings of 2018 Global Marketing Conference (pp. 1–2). Tokyo: Selbstverlag — Eigenverlag.

Details

Publication type
Research article in proceedings (conference)

Peer reviewed
Yes

Publication status
Published

Year
2018

Conference
2018 Global Marketing Conference

Venue
Tokyo

Book title
Proceedings of 2018 Global Marketing Conference

Editor
Global Alliance of Marketing and Management Association (GAMMA)

Start page
1

End page
2

Publisher
Selbstverlag / Eigenverlag

Place
Tokyo

Language
English