Power to the People - Customer Empowerment in Loyalty Programs
Cite as
Kötterheinrich, K. (2019). Power to the People — Customer Empowerment in Loyalty Programs. In Proceedings of the 48th EMAC Annual Conference — Doctoral Colloquium, Hamburg. (accepted / in press (not yet published))Details
Publication type
Research article in proceedings (conference)
Peer reviewed
Yes
Publication status
accepted / in press (not yet published)
Year
2019
Conference
48th EMAC Annual Conference - Doctoral Colloquium
Venue
Hamburg
Language
English