Current and Future Measures of Relationship Mangement: Essays on Loyalty Programs and the Impact of Artificial Intelligence

Kötterheinrich K

Keywords

relationship management; marketing; loyalty programs; artificial intelligence

Cite as

Kötterheinrich, K. (2021). Current and Future Measures of Relationship Mangement: Essays on Loyalty Programs and the Impact of Artificial Intelligence. at the Universität Münster. Münster: Selbstverlag — Eigenverlag.

Details

Publication type
Thesis (doctoral or post-doctoral)

Publication status
Published

Year
2021

Publisher
Selbstverlag / Eigenverlag

Place
Münster

Graduation type
Dissertationsschrift

Graduation year
2020

Institution

Universität Münster
Language
English