The effectiveness of different forms of online advertising for purchase conversion in a multiple-channel attribution framework
de Haan E, Wiesel T, Pauwels K
Publication type
Research article (journal)
Peer reviewed
Yes
Publication status
Published
Year
2016
Journal
International Journal of Research in Marketing
Volume
33
Issue
3
Pages range
491-507
Language
English
ISSN
0167-8116