The effectiveness of different forms of online advertising for purchase conversion in a multiple-channel attribution framework
Cite as
de Haan, E., Wiesel, T., & Pauwels, K. (2016). The effectiveness of different forms of online advertising for purchase conversion in a multiple-channel attribution framework. International Journal of Research in Marketing, 33(3), 491–507.Details
Publication type
Research article (journal)
Peer reviewed
Yes
Publication status
Published
Year
2016
Journal
International Journal of Research in Marketing
Volume
33
Issue
3
Start page
491
End page
507
Language
English
ISSN
0167-8116