Innovations- und Technologiemarketing

Backhaus K, Voeth M

Cite as

Backhaus, K., & Voeth, M. (1995). Innovations- und Technologiemarketing. In Handbuch Technologiemanagement (pp. 396–408). Stuttgart: Schäffer-Poeschel Verlag.

Details

Publication type
Research article (book contribution)

Publication status
Published

Year
1995

Book title
Handbuch Technologiemanagement

Start page
396

End page
408

Publisher
Schäffer-Poeschel Verlag

Place
Stuttgart

Language
German