Store Re-Invention: How are Sales Performance and Existing Customers’ Shopping Patterns Impacted?
Breugelmans E, Hermans M, Krafft M, Kroschke M, Mantrala M K
Publication type
Forschungsartikel in Sammelband (Konferenz)
Peer reviewed
Yes
Publication status
Published
Year
2019
Conference
European Marketing Academy (EMAC) Conference
Venue
Hamburg, Germany
Language
English