Aktuelle Konzepte zur Messung des ökonomischen Kundenwerts
Krafft Manfred, Bues Mirja
Publication type
Chapter in Book
Peer reviewed
No
Publication status
Published
Year
2017
Book title
Kundenwert
Editor
Helm Sabrina, Günter Bernd, Eggert Andreas
Start page
237
End page
250
Pages range
237-250
Edition
4
Publisher
Gabler Verlag
Place
Wiesbaden