Aktuelle Konzepte zur Messung des ökonomischen Kundenwerts

Krafft Manfred, Bues Mirja



Publication type
Chapter in Book

Peer reviewed
No

Publication status
Published

Year
2017

Book title
Kundenwert

Editor
Helm Sabrina, Günter Bernd, Eggert Andreas

Start page
237

End page
250

Pages range
237-250

Edition
4

Publisher
Gabler Verlag

Place
Wiesbaden