Strategisches Marketing: Grundlage, Techniken, Modelle (Hrsg. H. Raffée und K.-P. Wiedmann)
Meffert Heribert
Publication type
Review (journal)
Peer reviewed
Yes
Publication status
Published
Year
1986
Journal
Marketing ZFP – Journal of Research and Management
Volume
8
Issue
2
Pages range
131-132
Language
German