Strategisches Marketing: Grundlage, Techniken, Modelle (Hrsg. H. Raffée und K.-P. Wiedmann)

Meffert Heribert

Cite as

Meffert, H. (1986). Strategisches Marketing: Grundlage, Techniken, Modelle (Hrsg. H. Raffée und K.-P. Wiedmann). Marketing ZFP — Journal of Research and Management, 8(2), 131–132.

Details

Publication type
Review (journal)

Peer reviewed
Yes

Publication status
Published

Year
1986

Journal
Marketing ZFP – Journal of Research and Management

Volume
8

Issue
2

Start page
131

End page
132

Language
German