Strategisches Vertriebsmanagement

Backhaus Klaus, Budt Michael, Neun Harald



Publication type
Chapter in Book

Peer reviewed
No

Publication status
Published

Year
2011

Book title
Homburg C., Wieseke J.: Handbuch Vertriebsmanagement - Strategie, Führung, Informationsmanagement

Start page
35

End page
55

Publisher
Gabler Verlag

Place
Wiesbaden

Language
German