International Direct Marketing: Principles, Best Practices, Marketing Facts
Cite as
Krafft, M., Hesse, J., Knappik, K. M., Peters, K., & Rinas, D. (Eds.) (2007). International Direct Marketing: Principles, Best Practices, Marketing Facts. Berlin et al.: Springer Verlag.Details
Publication type
Book (edited collection)
Peer reviewed
No
Publication status
Published
Year
2007
Editor
Krafft, M.; Hesse, J.; Knappik, K. M.; Peters, K.; Rinas, D.
Publisher
Springer Verlag
Place
Berlin et al.
Language
English