Retailing in the 21st Century - Current and Future Trends: Case Study of Metro

Krafft, M.; Mierdorf, Z.; Mantrala, M. K.


Abstract



Publication type
Chapter in Book

Publication status
Published

Year
2006

Book title
Retailing in the 21st Century – Current and Future Trends

Editor
Krafft, M.; Mantrala, M. K.

Start page
27

End page
38

Publisher
Springer Verlag

Place
Berlin et al.